In the digital marketing landscape, ad networks play a crucial role in connecting advertisers with publishers. Understanding how these networks operate can significantly enhance your advertising strategy. This blog will delve into what an ad network is, how it functions, and explore some of the top ad networks available today.
An ad network is a platform that acts as an intermediary between advertisers and publishers. It aggregates ad space from various publishers and sells that inventory to advertisers, typically through a bidding process. By consolidating this inventory, ad networks streamline the buying and selling of ads, making it easier for both parties to connect and transact.
What Is an Ad Network and How Does It Work